I just wanted to say I thought the video was wonderful. I remember being 'labelled' when I was a kid and I hated it as I just felt judged. (I also felt it served to make me even more determined to be myself rather than what other people wished me to be).
I have occasional contact with a little boy who lives in a house where the telly is on all the time and although only 8, has a mobile phone, tablet, etc. I remember watching him playing a violent zombie x box game (along with crisps and coke) when he was only about 4 and how uncomfortable I felt. It wasn't only what he was being exposed to but also being aware of my own 'judgement'. Now he comes to stay with me sometimes and we swim, we walk, we talk, we make up stories, we plant seeds, we watch the clouds, we play marbles, he helps me prepare meals, we see what unfolds and he doesn't mention telly at all. I do my best to meet him, just where he is, and show an alternative. As you say Open, it's not about reading them the riot act or using words like 'should' or 'shouldn't'.
I believe we all share in the responsibility for the next generation and can all contribute in our own way as and when we can to help our children break free.
Elizabeth x